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近年来,北京电视台积极创新,推出了如《家国梦、岁月情——新中国成立65周年抒怀》大型直播、《12345需求与反馈》《一辨真伪》《雨中进行时》等一批导向正确、受众反响强烈的节目。本文认为,正是由于在传播内容设置、传播手段选择上,与社会情境催生的新媒体使用需求准确对接,才取得了理想的传播效果。
In recent years, Beijing Television Station has been actively innovating and launched a series of live broadcasts such as “Dream of Home Country, Years of Love - Expressing the 65th Anniversary of the Founding of New China”, “12345 Requirements and Feedback” Properly oriented, audience response strong program. This article argues that it is precisely because of the dissemination of content settings, means of choice of communication, and the social context of the birth of new media needs accurate docking, only achieved the desired effect of communication.