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本文从群体认知的视角,基于社会认知论,从认知主体、认知客体和认知情境三个层面提出了OKC协同知识建构中影响群体共识的五个因素:成员参与度、知识异质性、认知对象复杂度、沟通协调和群体结构,并构建群体共识影响模型。基于351个英文版Wikipedia样本数据,通过偏最小二乘结构方程对模型进行了实证检验。研究发现成员参与度不仅对群体共识存在直接影响,而且通过影响知识异质性和沟通协调对群体共识产生间接影响。认知对象复杂度对群体共识存在负向影响。此外,群体结构能够调节知识异质性、沟通协调与群体共识间的关系。
From the perspective of group cognition and from the perspective of social cognition, this paper proposes five factors that influence group consensus in the construction of OKC collaborative knowledge from three aspects: cognitive subject, cognitive object and cognitive context: membership participation, knowledge difference Qualitative, cognitive object complexity, communication and coordination and group structure, and build a community consensus impact model. Based on 351 English version of Wikipedia sample data, the model was tested empirically using partial least square structural equation. The study found that member participation not only has a direct impact on group consensus, but also has an indirect effect on group consensus by affecting knowledge heterogeneity and communication coordination. The complexity of cognitive object has a negative impact on the group consensus. In addition, group structure can regulate the relationship between knowledge heterogeneity, communication and coordination and community consensus.