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《中国企业家》2017年第20期特写《OPPO:敢为天下后》过去三年,小米、华为和OPPO轮流加冕国内手机销售冠军,作为后起之秀的OPPO,能否牢牢坐稳2016销售冠军的宝座?手机行业品牌集中度正在强化,进入寡头时代。效仿OPPO、vivo的线下渠道,很多品牌也开始重视线下流量,今年以来华为、小米、金立等都在虎视眈眈,它们扎堆占领线下渠道据点,输出手机终端,发动起一场场“巷战”。
“Chinese entrepreneurs” 2017 the 20th period close-up “OPPO: dare to be the best in the world” Over the past three years, Xiaomi, Huawei and OPPO turn crowned domestic mobile phone sales champion, OPPO as a rising star can firmly hold the 2016 sales champion Throne? Mobile phone industry brand concentration is to strengthen, into the oligarchy era. Follow the OPPO, vivo offline channels, many brands are also beginning to attach importance to offline traffic, this year Huawei, millet, Jin Li and so on are eyeing, they get together to occupy the line channel base, the output of mobile terminals, launched a field ".