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信息时代的到来,相应的让我们进入新媒体时代。大学生作为一个独特的群体对新媒体的产生具有极大的兴趣和猎奇心理,与此同时新媒体的发展也对大学生的思维方式、价值取向、道德品质、交往方式等方面有着深远影响。面对迅猛发展的新媒体所带来的新形势,如何对大学生进行思想政治教育是一个不容忽视的问题。本文首先从新媒体的内涵进行界定,进而梳理了新媒体环境下大学生思想政治教育出现的新特点,最后探索了在新媒体环境下加强改进大学生思想政治教育的实效性对策。
The arrival of the information age, the corresponding let us enter the new media era. As a unique group of students, college students have a great interest and curiosity in the emergence of new media. At the same time, the development of new media has a profound impact on college students’ ways of thinking, value orientation, moral character and ways of communication. Faced with the new situation brought by the rapid development of new media, how to carry out ideological and political education for college students is an issue that can not be ignored. First of all, this article defines the connotation of new media, and then sorts out the new features of ideological and political education of college students in the new media environment. Finally, it explores the practical countermeasures to improve the ideological and political education of college students in the new media environment.