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随着知识经济时代的日益临近,高新技术及其产业化对经济发展所发挥的作用显得更为重要,而高新技术的发展根本点不在于技术本身,而在于技术的载体——人。美国社会预测学家约翰·奈斯比特说:“我们必须学会把技术的物质奇迹和人性的精神需要平衡起来。”现代企业中具有远见卓识的管理人士无一不在“人”的身上做文章,一切管理围绕着调动人的创造性,做好人的工作而展开。这种以人为本的管理是现代管理研究的核心内容,也是高新技术及其产业化发展的催化剂、推进器。公共关系所奉行的“内求团结,外求发展”的方针,既是对公关内涵和作用的一种高度凝炼,对公关途径和方法的一种宏观概括,同时,在实践中也时时处处闪烁着人性的光芒,折射出以人为本的艺术魅力。理论是灰色的,生动的实例才是最有说服力的。下面我们用几则典型的例子说明以人为本的思想在内部公关实践中所发挥的重要作用吧!
With the approaching of the era of knowledge economy, the role played by high-tech and its industrialization in economic development is even more important. The development of high-tech is not at all based on technology alone, but on the carrier of technology. John Naisbitt, an American social forecaster, said: “We must learn to balance the material miracles of technology with the spiritual needs of humanity.” “There are far-sighted executives in modern businesses everywhere. Who make an issue, all management around the mobilization of people’s creativity, doing a good job of people and start. This people-oriented management is the core content of modern management research, as well as a catalyst and propeller for the development of high-tech and its industrialization. The principle of ”pursuing solidarity and seeking development within the public relations" pursued by public relations is not only a highly condensed approach to the connotation and role of public relations but also a macro-generalization of the public relations approaches and methods. In the meantime, in practice, Glittering human light everywhere, reflects the people-oriented artistic charm. The theory is gray, vivid examples are the most convincing. Below we use a few typical examples of people-oriented thinking in the practice of internal PR play an important role in it!