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农村商品流通的真正主体是农民。随着生产的社会化和市场经济的发展，现有的国合商业由于服务意识的淡化和偏重于从农民身上索取利益而形成流通主体缺位，必然制约着农村商品流通的发展和市场的开拓，最终将被农民所抛弃。在社会主义市场经济条件下，政府应创造必要的条件培育和发展农村商品流通组织，向农民提供生产资料和生活资料及信息、科技等服务，才能成为流通主体，克服流通主体缺位造成的弊端。
The true subject of rural commodity circulation is peasants. With the socialization of production and the development of market economy, the existing state-owned commercial enterprises, due to their weakening of service consciousness and emphasis on obtaining interests from peasants, form the vacancy of the main body of circulation, which will inevitably restrict the development of rural commodity circulation and the development of the market , Will eventually be abandoned by farmers. Under the conditions of a socialist market economy, the government should create the necessary conditions to nurture and develop rural commodity circulation organizations and provide them with means of production, means of subsistence, information, science and technology and other services in order to become the main body of circulation and to overcome the drawbacks caused by the absence of major circulation bodies .