从中国成功加入WTO以来,更多的中国企业与国外企业建立合作关系,我国商品得到更多在国际舞台上展示自己的机会。要把国内商品的广告在国外市场做好,吸引更多的国外消费者,除了产品的优良质量和服务人员的热情服务之外,广告翻译也至关重要。要在激烈的国际竞争中获得消费者的喜爱,就必认真研究文化在广告英语中的翻译。 Since China’s accession to the WTO, more and more Chinese enterprises have established cooperative relations with foreign enterprises. Our commodities have more opportunities to show themselves on the international stage. Domestic advertising should be done in foreign markets to attract more foreign consumers, in addition to the excellent quality of products and service staff enthusiasm services, advertising translation is also crucial. To gain consumers’ love in the fierce international competition, we must carefully study the translation of culture in advertising English.