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以数字技术为依托的数字化传播媒体不断发展,对现代社会信息传播的内容、方式产生了深刻影响。在数字化媒体环境下,传统文化的推广传播也要有创新举措,以适应现代社会的发展,更好地传播和弘扬华夏文明,增进人们对传统价值的认同。本文分析了现代数字化媒体对传统文化推广与传播的影响,并提出在数字媒体时代传统文化有效传播的举措。
The continuous development of digital media based on digital technology has profoundly influenced the content and method of information dissemination in modern society. In the digital media environment, there must be innovative measures to promote and spread traditional culture in order to adapt to the development of modern society, to better spread and promote Chinese civilization, and to promote people’s recognition of traditional values. This article analyzes the influence of modern digital media on the promotion and dissemination of traditional culture, and proposes measures to effectively spread traditional culture in the era of digital media.