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2016年,“跨界”可谓是电视媒体中最火热的一个词,涉及跨界的综艺节目和明星都成为最热的话题,博得了更多的关注。其实,在企业层面,跨界经营并不是2016年才显露头角,这几年一直在如火如荼地进行着,尤其是融合互联网的跨界能量不断凸显,更多的企业通过跨界获得了成功上位或是逆袭。那么在当下,是否意味着跨界就能取得成功?是否要加入到跨界大军中呢?本文尝试从企业和个人这两个层面,以现有的互联网环境为大背景,以跨界的角度分析其利弊。
In 2016, “cross-border” is the hottest word in the television media. More attention has been paid to the variety issues and celebrities that are involved in cross-border entertainment. In fact, at the enterprise level, cross-border operation is not the only one that has emerged in 2016. Over the past few years, it has been in full swing. In particular, the cross-border energy that has converged with the Internet has been constantly highlighted. More enterprises have achieved success through cross- Counter-attack. So now, whether it means that cross-border can be successful? Whether to join the cross-border forces? This article attempts from both business and personal levels, the existing Internet environment as the background to a cross-border perspective Analyze its advantages and disadvantages.