吸引消费者眼球的是品牌,品牌知名度越大吸引力就会越大,但是怎样才能使品牌更靓丽呢？为什么中国的央视广告“标王”大都昙花一现？中国品牌的平均寿命只有7．5年, 往往壮志未酬身先死。为什么索尼在中国一年的电视销量只有50万台,利涧却相当于中国整个电视行业的总和？为什么我们许多品牌抗风险能力很差,一篇负面报道就会毁掉一个品 Attract the attention of consumers is the brand, brand awareness, the greater the attraction will be greater, but how to make the brand more beautiful? Why China’s CCTV advertising “superstar” mostly short-lived? The average life expectancy of Chinese brands only 7.5 years, often aspirations of the first to die. Why Sony’s TV sales in China a year only 500,000 units, Li Jian is equivalent to the sum of China’s entire television industry? Why many of our brand anti-risk ability is poor, a negative report will destroy a product