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要想让消费者对产品产生兴趣,进而购买,首先要打破消费者的信息屏障,而最好的办法就是让消费者自己从信息屏障中走出来。要实现这一目标,广告需要一根沟通导线。建“沟通导线”让信息屏蔽变“马其诺防线”
To make consumers interested in the product, and then buy, first of all to break the barriers to consumer information, and the best way is to let consumers out of the information barrier. To achieve this goal, advertising requires a communication line. Built “Communication wire ” Let information shield change “Maginot line ”