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随着社会经济的迅猛发展,人们生活水平的提升,在工业化、科技化的今天,就人们的需求来说,民族性的文化反而越来越受欢迎。现代设计作为新的科技领域范畴,其出现是为大众服务的,有着一定的宣传和传播作用。为了迎合大众的需求,现代技术开始融合民俗美术,即:将民俗美术与现代设计手段相融合。民俗美术的内容丰富、形式多样加之现代化的设计手段再创造,展示出来,让大众满足情感、心灵需求的同时展示时尚性。而这也为现代设计领域开辟了一条民族性、个性化的创新设计道路。
With the rapid development of society and economy and the improvement of people’s living standards, in today’s industrialized and technology-oriented society, the national culture has become more and more popular in terms of people’s needs. As a new field of science and technology, modern design appears to serve the general public and has certain publicity and communication functions. In order to meet the needs of the public, modern technology began to blend folk art, namely: the folk art and modern design methods of convergence. Folk art is rich in content, diverse forms combined with modern design tools to create, display, so that the public to meet the emotional, spiritual needs at the same time show fashion. And this also opens up a nationality and individualized innovative design road for modern design.