“常规”的营销思维都是围绕大众营销而展开,但是“大众”的土壤却在今天变得越来越难以灌溉。在营销领域,历来的“常规”思维方式都是围绕大众营销而展开,但是“大众”的土壤却在今天变得越来越难以灌溉。不仅量入为出的企业难以再那么慷慨,而且随着媒体种类、数量的急剧膨胀,消费者的注意力也有明显的“碎片化”倾向,且面对更多商家的“争抢”。 The marketing thinking of “conventional” is all about mass marketing, but the soil of “mass” is becoming harder to irrigate today. In the field of marketing, the traditional “conventional ” way of thinking is all about mass marketing, but the soil of “mass ” is becoming more and more difficult to irrigate today. Not only is it hard for companies that make inroads into becoming so generous, but with the rapid expansion of media types and numbers, consumers’ attention is also apparently “fragmented” and confronting more businesses.