论文部分内容阅读
承德作为自然与历史文化资源丰富的旅游城市,如何在京津冀一体化协同发展战略中以“生态涵养区”的定位借助地区和政策优势,提升承德旅游业的品牌影响力和经济辐射能力,是地区旅游业发展战略以及城市发展战略的重要内容。本文通过对承德现有旅游资源的地区特点和优势的分析,尝试以草原和民族、民俗为主要特色,以打造特色生态旅游品牌为方向,为承德旅游业发展寻求新定位。
As a tourist city rich in natural, historical and cultural resources, how to enhance the brand influence and economic radiation of tourism in Chengde with the help of the regional and policy advantages in the orientation of “ecological conservation zone” in the integrated development strategy of Beijing-Tianjin-Hebei integration? Competence is an important part of regional tourism development strategy and urban development strategy. Based on the analysis of the regional characteristics and advantages of existing tourism resources in Chengde, this paper attempts to take grassland, ethnic and folk customs as the main features, and to create the characteristic ecotourism brand as the direction, seeking a new orientation for the development of tourism in Chengde.