管理创新是目前企业里比较时髦的一个说法。但是 ,什么是管理创新 ,如何创新 ?长时期以来一直处于探讨和争论当中。我们认为 ,所谓管理创新 ,就是指为了管理的目的所进行的创造性活动。一般地说 ,创新具有两大特性 :一是目的性 ,即创新特别强调效益的产生。它不仅知道“创什么 Management innovation is a more fashionable business in the current statement. However, what is management innovation, how to innovate? Has been in discussion and controversy for a long time. In our opinion, the so-called management innovation refers to the creative activities carried out for the purpose of management. In general, innovation has two major characteristics: First, the purpose of innovation that special emphasis on the production of benefits. It not only knows “what to create.”