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报纸是房地产商广告宣传的首选媒介。这是因为房地产属高卷入商品,购买者大多要货比三家、反复权衡才会作出购买选择。报纸房地产广告白纸黑字,正可供意向购买者(往往是一家人甚至还有亲友)细细研究。一年一度的“广州日报杯”全国优秀报纸广告奖,集中了全国的优秀报纸房地产广告(虽然不是全部)。顺着其13年来的获奖作品这条主线,我们可以强烈地感受到我国报纸房地产广告创意设计制作水平的提高。
Newspapers are the media of choice for real estate advertisers. This is because the real estate is a high volume of goods involved, buyers are mostly shop around, repeated weighing will make a purchase choice. Newspaper real estate advertising black and white, is intended to buyers (often family and even friends and relatives) careful study. The annual “Guangzhou Daily Cup,” the National Excellent Newspaper Advertising Award, focuses on (though not all) of the nation’s fine newspaper real estate ads. Following the main line of its award-winning works over the past 13 years, we can strongly feel the improvement in the creative design and production of real estate advertisements in newspapers in our country.