在这个以消费为主导的社会中,各种东西都被卷入了商业的浪潮,代表主流和正统的红色元素也不能幸免。红色元素在80后、中年人、知识精英和主流的观念中具有不一样的位置和意义,尝试从这些不同的群体中对红色元素进行思考,对理解消费对文化的影响有重要作用。本文将从以上角度,探讨从北京798艺术区红色元素在消费时代的意义。 In this consumer-oriented society, everything is involved in the wave of commerce, and the mainstream and orthodox red elements are not immune. Red elements in 80, middle-aged, intellectual elite and the mainstream concept has a different position and meaning, trying to think from these different groups of red elements, to understand the impact of consumption on the culture has an important role. This article will explore the significance of the red elements from the 798 art district in Beijing in the consumption age from the above perspective.