几乎每一个评价中央电视台的人,都会提到它的权威性和公信力。权威性和公信力是中央电视台最突出的特点,但并不是它的全部。随着这些年的发展壮大,中央电视台的节目类型日益丰富,频道规模逐步扩大,传播领域不断拓展,它的形象更加丰满和立体,品牌内涵也更加丰富。 Almost every person who evaluates CCTV will mention its authority and credibility. Authoritativeness and credibility are the most prominent features of CCTV, but not all of it. With the development and growth of these years, the types of programs of CCTV are becoming increasingly rich, the channel scale is gradually expanding, the field of communication is continuously expanding, its image is more full and three-dimensional, and the connotation of the brand is also richer.