论文部分内容阅读
导游在整个旅游活动中居于主导地位,可以说在某种程度上决定了旅游活动的成败,影响着旅游目的地的旅游消费。导游从业人员素质的高低和职业技能的优劣关系着中国旅游业的地位和声望。然而目前我国导游队伍建设还有着许多尚待解决的问题。本文试着从现行的导游人员选拔机制——导游人员资格考试制度的分析入手,结合我国旅游业发展实际提出几条改革创新的建议,以期对加快导游队伍的建设步伐有所帮助。
Tour guides in the entire tourism activities in the dominance can be said to some extent determine the success or failure of tourism activities, affecting the tourism destination tourist spending. The quality of tour guides and the quality of professional skills related to the status and prestige of China’s tourism industry. However, there are still many problems to be solved in the construction of tour guides in our country at present. This article attempts to start from the current selection mechanism of tour guides - tour guide qualification examination system analysis, combined with the actual development of China’s tourism industry put forward several proposals for reform and innovation, with a view to speeding up the tour guide team to help.