论文部分内容阅读
目前,国内的眼镜市场消费需求正向高档化、装饰化、轻便化、个性化发展。销售将由平稳转向活跃,特点如下:1.变色镜销势不减,消费档次由低档转向中高档。2.眼镜架需求多层次,并且要求与衣着、发型、脸型及肤色相配套。其中,款式新颖别致的镀金架受顾客欢迎。3.水晶镜、超薄镜片异军突起。100多元的水晶光白镜销势较旺,几百元一副的水晶茶色镜亦有买主。4.眼镜挂链及眼镜防滑套垫亦正在兴起。
At present, the consumer demand in the domestic optical market is becoming affluent, decorative, lightweight, and personalized. The sales will be steadily turned to be active. The characteristics are as follows: 1. The salesperson of the color-changing mirror will not diminish, and the grade of consumption will shift from low-grade to high-grade. 2. The needs of glasses frames are multi-level, and they are required to be matched with clothing, hairstyles, face types and skin color. Among them, novel and unique gold-plated frames are welcomed by customers. 3. Crystal mirror, ultra-thin lens suddenly rises. More than 100 yuan crystal light white mirror sales trend more prosperous, a few hundred dollars a crystal mirror also has buyers. 4. Glasses hanging chain and glasses non-slip mats are also emerging.