城市品牌是城市能够可持续性发展、长久地保持生机活力的重要条件。以城市精神为核心,包括文化、历史、自然、价值观念、消费理念等诸多因素。新疆是具有独特地域性文化特征的地区,新疆的城市文化都具有较为典型的民族性、地域性和历史性。在丝绸之路经济带上的新疆城市中经济能力的提升、文化创意产业迅速成长、社会发展的长治久安都必须依托健康的环境,打造城市品牌文化将是城市竞争力的核心所在。 City brand is the city can be sustainable development, long-term vitality to maintain an important condition. With the city spirit as the core, including culture, history, nature, values, consumer philosophy and many other factors. Xinjiang is a region with unique regional cultural characteristics. Xinjiang’s urban culture has typical national, regional and historic features. In the economic belt of the Silk Road in Xinjiang city economic ability to enhance the rapid growth of cultural and creative industries, social development, long-term peace and stability must rely on a healthy environment, to create a city brand culture will be the core of the city’s competitiveness.