《哈佛商业评论》2012年第4期上有一篇文章,讲如何让消费者容易地做出购买决定,其结论是尽可能地简化、简化、再简化:简化消费者获得产品信息的难度,简化他们验证信息的难度,并让他们很容易地权衡对比,做出最终购买决定。产品型号太多不但增加了客户的选择难度,也增 An article in the fourth issue of the Harvard Business Review 4/2012 on how to make it easy for consumers to make purchasing decisions concluded that they were as simple as possible, streamlined, and simplified: to make it easier for consumers to access product information and to simplify They verify the difficulty of the information and make it easy for them to weigh the contrast and make the final purchase decision. Too many models not only increase the difficulty of customer choice, but also increased