经过半个世纪的发展,新化文印产业获得了快速发展,成为新化县转移农民就业的重要渠道和增收致富的支柱性产业。但随着市场化、信息化的不断推进,科技含量不高、恶性竞争激烈、商业诚信缺失等因素日益严重制约着新化文印业的发展,文章从全面提高服务质量和服务水平;积极推动产业升级和扩大经营范围;充分发挥行业协会的作用,全面实施品牌战略;加大政府引导和扶持力度,重视培育产业龙头等方面提出了促进新化文印产业持续发展的建议。 After half a century of development, Xinhua Printing and Printing Industry has achieved rapid development and has become an important channel for the transfer of peasants’ employment in Xinhua County and a pillar industry for increasing income and becoming rich. However, with the marketization and continuous promotion of information technology, the content of science and technology is not high, the vicious competition is fierce, the lack of business integrity and other factors are more and more restricting the development of Xinhua Man Printing Industry. This article will improve the service quality and service level comprehensively and actively promote Industrial upgrading and expanding the scope of business; give full play to the role of industry associations, the full implementation of brand strategy; increase government guidance and support efforts, focusing on cultivating the industry leader put forward to promote the sustainable development of printing and dyeing Xinhua industry recommendations.