中国的玩具市场巨大,而中国是世界上最大的动漫输入国,拥有丰富故事情节和意义的卡通动漫形象及衍生品,是中国玩具市场这块巨大蛋糕上的精华所在。但放眼中国的卡通动漫形象及衍生品市场,占据市场的却是那些外来品,如多拉A梦、HELLO KITTY、变形金刚,在火热的动漫市场,相比起这些外来品牌,我们国家自己的动 China has a huge toy market. China is the largest animation importer in the world. Cartoon characters and derivatives with rich storylines and significance are the essence of this huge cake in China’s toy market. However, looking at China’s cartoon animation image and derivatives market, the market is dominated by foreign goods such as Dora A Dream, HELLO KITTY, Transformers, in the hot animation market, compared to these foreign brands, our own country move