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过去由于经济发展不平衡,宜州市农村生活水平相对低下,导致农村卷烟销售市场需求和品牌结构相对较低。近年来,随着社会经济的发展,特别是宜州当地农民扩大养蚕、甘蔗种植面积后,经济收入不断增加,农村卷烟市场需求空间越来越大。农村市场是卷烟需求的一个重点关注区域,因此,要结合宜州实际,深耕农村市场,加强农村卷烟品牌宣传和品牌培育,提升卷烟品牌结构。
Due to the unbalanced economic development in the past, rural living standards in Yizhou City were relatively low, resulting in a relatively low market demand and brand structure in rural cigarette sales. In recent years, with the development of society and economy, especially after the local farmers in Yizhou expanded the area for raising sericulture and sugar cane, their incomes increased continuously, and the market demand for rural cigarettes was growing. The rural market is a key area of concern for cigarette demand. Therefore, we should deepen the rural market in light of Yizhou’s reality, strengthen the brand promotion and brand cultivation of rural cigarettes, and enhance the brand structure of cigarettes.