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互联网时代下催生了很多产业的发展,IP(知识版权)产业应运而生为规范互联网下各个产业科学有序发展奠定了基石。互联网时代IP产业的形成也就是是人们思想意识的风口形成,新形势下如何加强知识版权的保护已经成为人们的共识问题。而动漫产业,在我国政府大力支持下,已经发展成为重要的文化朝阳产业,在各个方面都取得骄傲的成绩,但是与发达国家相比较而言还有一些差距。因此,本文将以“动漫玩具”为研究对象,立足于动漫玩具产业发展现状、存在的问题,在强化人才链、资金链、制度链与创新链对动漫玩具的支持作用下,立足于互联网时代IP产业从产品、内容、模式等推进动漫玩具链延伸。
Under the Internet era, many industries have been spawned. The development of IP (intellectual property) industry has laid the foundation for standardizing the scientific and orderly development of various industries under the Internet. The formation of the IP industry in the Internet age is also the outlet for people’s ideological consciousness. How to strengthen the protection of the intellectual copyright under the new situation has become a consensus issue for people. The animation industry, with the strong support of our government, has become an important cultural sunrise industry and has achieved pride in all aspects. However, there are still some disparities compared with the developed countries. Therefore, based on the status quo and existing problems of the animation toy industry, this article will focus on the development of the animation toy industry, and under the support of the talent chain, the capital chain, the system chain and the innovation chain for the animation toys, Internet era IP industry from the product, content, model, etc. to promote animation toy chain extension.