有人统计过,凡地球上有人的地方,就有中国人,就有中餐馆。可讨不了多久,这些中餐馆就会融入咖喱、洋葱之类的东西,名日入乡随俗,为的是好挣钱。记得20世纪70年代可口可乐刚进北京的时候,国人只认汽水,没人肯掏三倍的钱去买苦药汤子喝。但可口可乐始终硬挺着,并没有因为不合中国人口味而添点儿橘子汁儿啥的。二十多年过去了,可口可乐非但没趴下,倒是国内冒出了几十个串种可乐,尽管姓氏不同,味道却如出一辙。如今几千年的中餐虽大旗不倒,但与区区几十年历史的可口可乐、麦当劳、肯德基、比萨饼相比,显然少了点儿品牌意识。 Some statistics, where there are people on earth, there are Chinese, there are Chinese restaurants. Can not be negotiated how long, these restaurants will be integrated into curry, onion and the like, famous as the Romans, in order to make money. I remember when the Coca-Cola first entered Beijing in the 1970s, people only recognized soda, and no one was willing to pay three times as much money to buy bitter medicine soup. However, Coca-Cola has always been stiff, and not because of the taste of Chinese people add some orange juice children’s what. Twenty years later, Coca-Cola not only did not get on the ground, it touches dozens of domestic cola colibri species, although the last name is different, the taste is exactly the same. Although the banner of Chinese food for thousands of years now does not fall, it is obviously less of a brand awareness than the decades-old Coca-Cola, McDonald’s, KFC, and pizza.