广告事件策划近年来随着国内外重大事件的频频出现,正被越来越多的企业作为一种全新的市场营销策略,而广泛采用。何谓广告事件策划所谓“广告事件策划”就是在营销过程中,借助人为地策划制造某一特定的事件,引起社会及顾客的注意力、关心力、传播力,从而促使品牌的提升或促进销售的营销活动,以 In recent years, with the frequent appearance of major events at home and abroad, advertising event planning is being adopted by more and more companies as a new marketing strategy. What is advertising event planning? The so-called “advertising event planning” is the use of artificial planning to create a specific event in the marketing process. It causes the attention of the society and the customer, the power of concern, and the power of communication to promote the brand’s promotion or sales promotion. Marketing activities to