民族旅游是充满符号的世界,民族文化在旅游的开发中成为具有特殊意义和文化价值的符号。通过一系列的符号形式的展示,符号本身功能的传递,这些象征符号赋予作为旅游产品的民族文化以新的价值和意义。旅游中消费物的符号象征性意义超过了其本身的功能性,它折射出了旅游者的社会地位、身份、自我认同等多种象征价值。 Ethnic tourism is a symbolic world, and national culture has become a symbol of special significance and cultural value in the development of tourism. Through a series of symbols in the form of display, the transfer of the function of the symbol itself, these symbols give the national culture as a tourism product with new values ​​and significance. The symbolic meaning of consumption in tourism exceeds its own functionality. It reflects the various symbolic values ​​of tourists such as social status, identity and self-identity.