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随着市场经济下寄递市场规模的不断扩大,因承担国民基本公共服务均等化的义务,普遍服务模式下的传统邮政已难以成为行业的引领者,尤其是在民营资本进入新兴寄递市场后,市场竞争日益加剧,竞争主体逐步向多元化发展。在这种大环境下,邮政要巩固寄递市场主导者的地位,在作为全网终端的投递环节,就应以经营投递资源的方法建立“以客户为中心,以市场为导向”的运营体系,在普遍服务的基础上,以分层运营的方式,积极参与寄递市场的竞争,将投递由过去的被动支撑业务转变为主动服务业务。
With the continuous expansion of the market size under the market economy, due to the obligation of equalizing the basic public service of the people, the traditional postal service under the universal service mode has hardly become the leader of the industry. Especially after the private capital enters the emerging delivery market, the market Increasing competition, the main competition gradually diversified. In this environment, the postal service consolidates the position of the leader of the delivery market. As a post-delivery terminal of the whole network, the postal service should establish a “customer-focused and market-oriented” operation by means of delivering resources System, based on universal service, actively participates in the competition in the delivery market by means of a hierarchical operation, and transforms delivery from the passive support business in the past into an active service business.