王永良是东港市酿酒厂厂长。王永良的爱好就是研究厂告。近年来,他思考最多的问题是产品如何创名牌问题。他从贵州茅台以下的各种名酒研究开始,发现每个名牌的创立都有其独特的依据,虽千差万别,却未离其录:这就是名牌除了自身质量之外,始终同名气、名声这类字眼联系在一起,先是街头巷尾,而后则有口皆碑,越传越广,不胫而走。声势越大,牌子越亮…… Wang Yongliang is director of the Donggang winery. Wang Yongliang’s hobby is to study the factory report. In recent years, his most thought-provoking question is how to create brand-name products. He began with the study of various famous wines in Moutai, Guizhou, and found that the establishment of each famous brand has its own unique basis. Although it varies greatly, it has not left its record: this is the name brand in addition to its own quality, it is always the same name, reputation, etc. Words are linked together, first in the streets, and then there are legends, the more widely spread, spread wildly. The bigger the momentum, the brighter the brand...