论文部分内容阅读
经济的落后制约了广告业的发展,贵州省每年的广告营业额总量约5 个亿,其中电视媒体的广告经营额就占三分之一,报纸的经营额有2 个亿左右,户外广告不到1个亿。贵州本省企业在贵州的广告投放额并不大,贵州媒体83％的广告投放额来自省外的客户。 2004年贵州经济增长速度明显加快,全省生产总值为1591．9亿元,按可比价格计算,比上年增长11．4％,创1985年以来最快增长水平。第一、二、三产业增加值增长速度分别比上年提高0．7、0．9和1．8个百分点。全省人均生产总值为4215元。
The backwardness of the economy has constrained the development of the advertising industry. The total amount of advertising revenue per year in Guizhou Province is about 500 million yuan, of which the television advertising business accounts for one-third of the total, and the newspaper’s business volume is about 2 billion yuan. Outdoor advertising Less than one billion. The amount of advertisements for Guizhou provincial enterprises in Guizhou is not large, and 83% of the advertisements in Guizhou media come from customers outside the province. In 2004, Guizhou’s economic growth rate accelerated markedly. The province’s GDP was 159.19 billion yuan, which was calculated at a comparable price, which was an increase of 11.4% over the previous year, the fastest growth since 1985. The growth rate of the added value of the first, second and third industries increased by 0.7, 0.9 and 1.8 percentage points respectively over the previous year. The per capita GDP of the province is 4,215 yuan.