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随着零售商与供应商在垂直市场中地位的对调,零售商买方势力逐步形成。学界出现了关于零售业买方势力“抗衡垄断效应”与“破坏竞争效应”两种截然不同的观点。本文通过理论联系现实的分析方法,从理论上剖析了零售业买方势力对消费者福利和市场竞争态势的影响机制,并结合零售业买方势力影响的现实表现,对零售业买方势力的经济影响进行了深入探讨,并提出相关对策建议。
As retailers and suppliers in the vertical market position in tune, the retailer buyer forces gradually formed. The academia has two completely different opinions about the retail buyer’s power, “counter monopoly effect” and “disruptive competition effect.” This article analyzes the impact mechanism of retail buyers forces on consumer welfare and market competition situation theoretically through the analysis of theory and reality. Based on the actual performance of retail buyer forces, the economic impact on retail buyer forces In-depth discussion, and put forward relevant countermeasures and suggestions.