“全媒体”不是新词,却是热词。传媒界近几年已将“全媒体”作为自我革新、与新兴媒体融合发展的一个重要标志,纸质报刊、电视台等陆续开始冠以“全媒体报业”“全媒体集团”的名号。目前形成的共识是,当前社会已经进入了“全媒体”时代。媒体作为传递信息与获取信息的工具、渠道、载体、中介物或技术手段,在这个信息高度发达的社会,理所当然地会被任何需要传播信息、获取信息的 “All media ” is not a new word, but it is a hot word. In recent years, the media community has made “all media ” an important symbol of the integration and development of self-innovation and emerging media. The newspapers and television stations of newspapers and periodicals have begun to be labeled “All-media Press” and “All Media Group ”Name. The current consensus is that the current society has entered an era of “all media”. As a tool, channel, carrier, intermediary or technical means of transmitting information and obtaining information, the media in this highly developed society is taken as a matter of course by any person who needs to disseminate and obtain information