论文部分内容阅读
1.产品开发后期 ①α测试:主要看是否已达到目标,有否导致死机,系统混乱情况; ②β测试:不断地修改,纠正错误,以便尽可能减少错误; ③将β版提供给技术开发合作伙伴:在推出新产品或升级产品时,首先将该产品提供给在此基础上做二次开发工作的合作伙伴,以检验新产品是否支持二次开发,同时,也提供给一些重要用户,以检验新产品的兼容性及新功能特性。 ④请用户,技术人员寻找错误:每找一个错误,可获一定奖励。 2.拟定市场推广计划 ①产品价格核算 产品零售价格=开发成本/预计推广数量+技术支持费+经销售商利润(一般为出厂价130～150％)+广告费
1. Product development late ①α test: mainly to see whether the target has been reached, has led to crashes, the system chaos; ② β test: continuous modification, to correct errors so as to minimize errors; ③ β version will be provided to technology development partners : When launching a new product or upgrading a product, it is first provided to a partner who makes a second development work on this basis to test whether the new product supports the second development, and also to provide to some important users to check New product compatibility and new features. ④ Please users, technicians looking for errors: find a mistake for each, will be a certain reward. 2. Proposed marketing plan ① product price accounting product retail price = development cost / estimated number of promotion + technical support + dealer profit (usually ex-factory price of 130 ~ 150%) + advertising costs