“中国有个雅戈尔”已是家喻户晓,雅戈尔集团公司总裁李如成的名字也因此童叟皆知。 一个回乡知识青年,白手起家,用15年的时间,领导发展起一座拥有6亿多固定资产、23个下属企业的雅戈尔集团公司及与之同名雅戈尔衬衫;雅戈尔衬衫在连续两年评为中国十大名牌衬衫第一名之后,去年又被国家工商局评为“驰名商标”。近四年来,该集团以每年销售递增88％,利税递增98％的速度发展,成绩骄人。创造成绩的人叫李如成,现在随着雅戈尔事业的发展,他成为企业界知名人士。他朴实无华,在人们问他雅戈尔的经营之道时,他朴素得令人惊讶,他说:靠横向联合,和别人合作得到生存的机会。正是这个理念,使一个在80年代初由宁波乡下未及返城的一个特殊群体办起的一个名为“青春”的服装厂,发展成为现在规模可观的雅戈尔集团公司。 “Younger China has a” is a household name, Youngor Group president Li Rocheng’s name is therefore unknown. A knowledgeable young man who returned home from scratch and spent 15 years leading a Youngor Group company with more than 600 million fixed assets and 23 affiliates and a Younger shirt with the same name. Youngor shirt was awarded as China’s Ten After the first big name shirt, last year by the State Administration for Industry and Commerce as “well-known trademark.” In the past four years, the Group has achieved impressive results with an annual sales growth of 88% and profit tax of 98%. Who made the achievements called Li Rucheng, now with the development of Youngor career, he became a celebrity in business. He was plain and unpretentious when asked about Youngor’s management. He said: By combining horizontally and cooperating with others, he has the chance to survive. It is this philosophy that led to the development of a now-large-scale Youngor Group, a clothing factory called Youth, run by a special group of people who had not returned to the city of Ningbo in the early 1980s.