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2008年5月12日14时28分,8.0地震在汶川发生。当灾难袭来的时候,家电企业不再选择等待,不分国籍、不分企业、不分个人,在最短时间内募集捐赠超过3亿元。在经历经济的不景气、弊案、全球化的冲击后,愈来愈多的家电企业已经将公益自成一种产业。他们要解决的不是仅仅舒缓表面的苦痛,而是投资解决根本、甚至很迫切的问题。在他们看来,公益不是一件短期的事情,而他们持续要做的事情。不论动机、不论走向,只要一个接一个,家电企业主动站起来做公益的行动,将会成为推动今天改变的力量。
At 14:28 on May 12, 2008, the 8.0 earthquake occurred in Wenchuan. When a disaster strikes, home appliance companies no longer choose to wait, regardless of their nationality, regardless of business, regardless of individual, in the shortest time to raise donations of more than 300 million yuan. After experiencing the economic downturn, the scourge and the impact of globalization, more and more household electrical appliance enterprises have turned themselves into an industry. What they are trying to solve is not merely to relieve the superficial suffering but to invest in solving fundamental and even pressing problems. In their opinion, charity is not a short-term thing, and they continue to do. Regardless of motivation, regardless of the direction, as long as one after another, home appliances companies take the initiative to stand up for public welfare action, will be to promote the power of change today.