近段时间到各地调研,强烈感受到文化产业的发展方式悄然发生着重大变化。其变化之深刻,已不是坐在书斋所能想象得到的。实践确实是最好的老师。作为产业,文化产业与其他生产部门有共同之处,其生产管理、市场营销、财务管理无甚差异,区别在于文化产业生产的是思想内容,兼具意识与商品双重属性。过去,我们在发展文化产业中过份注重意识形态属性,束缚了手脚,很少思考如何将意识分类分级,甚至与商品剥离开来。只要遵守 Nearly all the time to study, strongly felt that the development of the cultural industry quietly undergoing major changes. Its profound changes have not been able to imagine sitting in the studio. Practice is indeed the best teacher. As an industry, the cultural industry has something in common with other departments of production. There is no difference in its production management, marketing and financial management. The difference lies in that the cultural industry produces ideological content with the dual attributes of awareness and product. In the past, we had over-emphasized the ideological attributes in the development of cultural industries, tied hands and feet, and rarely thought of how to classify the sense of consciousness or even divest it from the commodities. Just obey