论文部分内容阅读
随着生产力迅速发展 ,市场竞争日趋激烈 ,地区经济一体化浪潮汹涌澎湃 ,跨国公司纷纷进军中国 ,把中国企业纳入麾下 ,建立贴牌生产基地。贴牌生产 (OEM) ,给中国制造业带来了实惠 ,同时也带来了忧虑 ,中国企业不可能永远充当国际伴娘。如何面对OEM带来的机遇与挑战 ?中国企业如何自创品牌 ?本文从中国制造业的现状、忧虑、对策三方面深入思考 ,提出了中国制造业应通过OEM和与一流企业合作 ,缔造自己的品牌 ,从竞争走向竞合的观点。
With the rapid development of productive forces, increasingly fierce market competition and surging wave of regional economic integration, multinational corporations have entered China one after another, bringing Chinese enterprises under their command and establishing an OEM production base. OEMs bring substantial benefits to the Chinese manufacturing industry and also cause anxiety. Chinese enterprises can not always act as international bridesmaids. How to deal with the opportunities and challenges brought by OEM? How do Chinese enterprises create their own brand? This article from China’s manufacturing industry status quo, concerns and countermeasures three aspects, put forward the Chinese manufacturing industry should OEM and first-class enterprises to create their own The brand, from competition to competing point of view.