研究读者心理

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一张报纸,除了告知功能,还有教育功能、娱乐功能、影响功能。要实现这些功能,就要研究读者心理,考虑读者需要,使报纸成为读者的知心朋友。赵超构同志提出的新闻稿件评分方案,就把读者反映作为评分因素之一。他认为衡量新闻价值有政治性、群众性、创新性三方面,所谓群众 A newspaper, in addition to inform the function, as well as education, entertainment, function. To achieve these functions, it is necessary to study the reader’s psychology, consider the needs of the readers and make the newspaper become a close friend of readers. Zhao Chaosi comrades proposed news manuscript score program, put the reader as one of the factors to be scored. He believes that the value of news measurement is political, mass and innovative aspects of the so-called masses
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