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文化旅游是一种新兴的旅游产业,它具有极大的发展潜力。徽州文化旅游就是徽州极具发展潜力的一种旅游模式。而徽州文化历史悠久、内涵丰富、遗存众多,具有发展文化旅游的优越条件。尽管如此,它仍然存在游客对徽州文化认识不够、徽州文化在旅游中的地位不足和旅游市场乱象丛生的现实问题。因此,要从突出文化旅游特色、突出文化旅游价值、推出文化旅游产品、加强与游客的互动等方面推动徽州旅游业的发展。
Cultural tourism is a new tourism industry, which has great potential for development. Huizhou cultural tourism is Huizhou great potential for development of a tourism model. The Huizhou culture has a long history, rich connotation, many surviving, with the advantages of developing cultural tourism. In spite of this, it still has the tourists’ lack of understanding of Huizhou culture, the inadequate status of Huizhou culture in tourism and the reality of the chaotic tourism market. Therefore, it is necessary to promote the development of tourism in Huizhou from the aspects of highlighting the features of cultural tourism, highlighting the value of cultural tourism, introducing cultural tourism products, and strengthening the interaction with tourists.