从海尔高起点入行,到成就太阳能行业的冠军品牌,今天的陈荣华已经成为中国太阳能行业首屈一指的营销达人。特别是由他倡导的基于“保热墙”的营销战略,一举避开传统的,同时又是惨烈的“吸热”竞争红海,从此开创太阳能市场的“保热”时代,为太阳雨划出一片崭新的营销蓝海。 Starting from Haier high starting point, to the success of the solar industry champion brand, today’s Chen Ronghua has become China’s solar industry’s premier marketing expert. In particular, the marketing strategy based on “heat-preservation wall ” advocated by him avoids the traditional but also tragic “endothermic ” competition in the Red Sea, thus creating the “hot” era of solar energy market , Set aside a brand new marketing blue sun for the sun rain.