进入新世纪以来,尤其是随着中国加入“WTO”,培训产业化、市场化的态势日益形成,在培训业一片“繁荣”的景象下,培训机构林立,培训项目繁多,鱼龙混杂,良莠不齐,旌旗猎猎,硝烟滚滚,国内同业的竞争愈演愈烈,国外机构的进入,使大战更趋白热化。专家指出,培训业已进入一个“战国时代”。 在日益激烈的培训大战中,培训机构何以生存,何以取胜?靠政府行政手段组织生源的时代已一去不返;靠行业协会和权威机构垄断市场亦不可能;靠“海、 Since the entry into the new century, especially with China’s accession to the “WTO”, the trend of industrialization and marketization of training has been gradually taking shape. Under the sight of a “prosperous” training industry, there are many training institutions and numerous training programs. Hunting, smoke and billowing, domestic competition intensified, the entry of foreign institutions, the war intensified. Experts point out that the training industry has entered a “Warring States Period.” In the increasingly fierce training wars, why training institutions survive, the era of organization of students by the government administrative means has gone forever; relying on industry associations and authorities to monopolize the market is impossible; rely on the "sea,