消费意识是指居 民有意识的消费行为。就是说居民购买某种产品选择在什么时间，什么价格下进行的消费动机。在我国即将加入ＷＴＯ之时，这将对居民的近期消费意向及选择时间上都有着导向作用。然而对启动国内消费市场，扩大消费需求，推动国民经济持续健康发展，也起着一定的滞 Consumption consciousness refers to residents’ conscious consumption behavior. That is to say residents to buy a product at what time, what price motivation to consume. When China is about to join the WTO, this will have a guiding effect on the residents’ recent consumer intentions and the timing of their choices. However, it also plays a role in starting the domestic consumer market, expanding consumer demand and promoting the sustained and healthy development of the national economy