编者按复碎式媒介环境、消费者环境、广告环境让信息的传播发生了天翻地覆的变化,不断学习及时更新知识结构,成为广告传媒人面对激烈竞争的重要保值方式,齐鲁频道联合广告人文化集团,牵手张默闻中美联合商学院展开战略合作,开启VIP客户服务新模式。送实惠不如送方法,授以鱼不如授以渔,媒体不学习就无法洞悉品牌主需求, Editor by broken media environment, consumer environment, advertising environment for the dissemination of information has undergone tremendous changes, continuous learning to update the knowledge structure, as the media in the face of fierce competition, an important way of hedging, Qilu channel advertising culture Group, Zhang Mo Wen Sino-US Joint Business School to start a strategic cooperation, open a new VIP customer service model. To send benefits than to send methods, as taught to fish as fishing, the media can not learn without knowing the main brand needs,