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美国9·11袭击、中国非典疫情发作唤醒人类的危机意识——危机其实离我们并不遥远;东南亚金融危机、中国非典疫情导致企业大面积死亡也使我们备觉“冲进世界500强”、“作长寿性组织”的冲动是多么的奢侈。危机就在我们身边,它时每刻都没有离开过我们,企业每天都在危机与死亡的边缘运行,海尔的“如履薄冰,战战兢兢”、小天鹅的“末日管理”绝非做秀,而是市场先觉者的真心独白。
The U.S. attack on September 11 and the outbreak of the SARS in China have awakened the sense of crisis in mankind. In fact, the crisis is not far away from us. The financial crisis in Southeast Asia and the SARS epidemic in China caused a large number of deaths in enterprises. Impulsive “long-lived organizations” is how extravagant. Crisis is on our side, it has not left us all the time, every day on the brink of crisis and death. Haier's “treading on the ice, trembling”, Little Swan's “doom management” is by no means a show, but the market Self-conscious person's monologue.