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物质不断丰富,市场充分竞争,消费充满诱惑,促销无处不在。上到天上机票打折,下到地铁里程积分,大到国家招商推广,小到个人穿衣吃饭,优惠、抽奖、赠送,各种促销潜入人们消费购物的各个角落,成为人们日常生活中不可缺少的一部分。难怪有人惊呼,中国消费已经步入了促销时代!促销(Promotion)作为营销4P 中的重要一环,随着中国市场经济的增长而日益成熟和
Substances are constantly enriched, the market is fully competitive, consumption is full of temptations, and promotions are everywhere. Discounts on tickets to the sky, down to the subway mileage points, large promotion to the national investment, small to personal dress to eat, discounts, sweepstakes, gifts, various promotions into every corner of people’s consumer shopping, become indispensable in people’s daily lives Part. It is no wonder that some people have exclaimed that Chinese consumption has stepped into the promotional era! Promotion is an important part of marketing 4P, and it is becoming more and more mature as the Chinese market economy grows.