Center porosity and centerline segregation in continuously cast bloom can be minimized by the well-known method of dynamic soft reduction. Metallurgical results of soft reduction previously employed in continuous bloom casting for heavy rail steel in Panzhihua Iron and Steel Group were not fully achieved because of the improper soft reduction process. Therefore, experiments for optimizing the process parameters of soft reduction for bloom were carried out. The results show that the proportion of the center porosity, which is less than 1.0, increases from 28.41% to 99.81%, while the proportion of the centerline segregation class increases from 40.91% to 100%, and the proportion of the central cavity increases from 92.05% to 100%, whereas the center carbon segregation index decreases from 1.17 to 1.05. The internal quality and the mechanical performance of the rails produced from continuously cast blooms meet the requirement of high-speed tracks of 350 km/h.