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“宣传”对博物馆意义重大,尤其是在面向观众的事务方面,其中,博物馆的教育活动日益重要,但就是由于宣传方面存在诸多问题,导致大众对博物馆教育活动知晓、了解得不够多。文章描述并分析了目前博物馆教育活动主要的宣传方式与方法,指出了它们在“宣传对象”、“宣传内容”、“宣传方式”方面的弊病,提出可以从明确宣传对象,深入挖掘现有宣传方式、利用新媒体几个方面进行改进,尤其在“深入挖掘现有宣传方式”这一方面,文章提供了很多可具操作性的方法。
“Propaganda ” is of great significance to the museum, especially in the aspect of audience-oriented affairs. Among them, the educational activities of museums are increasingly important. However, there are many problems in publicity which lead to the public not knowing enough about the museum’s educational activities. The article describes and analyzes the current methods and methods of publicity of museum education activities, pointing out the shortcomings of them in “propaganda objects”, “publicity contents” and “propaganda methods” , In-depth excavation of existing methods of publicity, the use of new media to improve several aspects, especially in “digging the existing publicity ” this aspect, the article provides a lot of workable methods.