从2013年的上半年,我就关注凤凰网所推出的原生广告,并一直期待能有匹配的案例和成熟的作品。也许有人要问,为什么要关注?不就是一种商业区隔吗?原生广告是一种商业区隔,但它更为深入的价值在于原生广告更注重品牌内涵的挖掘,注重沟通的情境性和关系的适切性,注重产品功能的故事性和创意呈现的戏剧性,不强迫消费者的视听选择,不割断社会 From the first half of 2013, I focused on the native ads launched by Phoenix, and I have been looking forward to having matching cases and mature works. Some people may want to ask, why should we pay attention to? Is not a business division? Native advertising is a business division, but it is more in-depth value is that native ads pay more attention to brand content mining, pay attention to the communication context and The relevance of the relationship, focusing on the story of the product features and creative drama, do not force consumer audio-visual choices, do not cut off the community